The English language is so amazingly flexible that we can find countless ways to convey a single message. By the same token, we can fail to make a point because of weak phrasing. Fortunately, with minor adjustments, we can turn our powerless words into strong communications.
Consider four ways to build your influence when you state this, not that:
1. State what you do, not what you believe.
Weak: We believe in delivering topnotch customer service.
Strong: Our 24-hour customer support demonstrates our commitment to service.
2. State your effort, not your attempt.
Weak: We make every attempt to ensure your child’s safety.
Strong: We certify our staff in CPR and First Aid to ensure your child’s safety.
3. State what you have experienced, not your expertise.
Weak: As real estate experts, we understand what it takes to sell your home.
Strong: Having sold hundreds of residential properties that range in price from $150,000 to $1,500,000, we will guide you through our “Seller’s Checklist for Success” and market your home to sell.
4. State what you require, not what you don’t allow.
Weak: Talking is not allowed during the testing period.
Strong: Silence is required during the testing period.
No matter who your audience happens to be, you can gain more influence with a stronger message.
What could you say in a more powerful way?
My best to you,
Sallie W. Boyles, a.k.a. Write Lady