Distinguish Your Business among a World of Competition

How can you distinguish your business among a world of competition when you can’t spend all the money in the world on advertising?

Before you spend another dime, take a little time to ponder the following:  
 
·         Telling impresses more than selling.  Delivering worthwhile information to your target audience in a well-written article often leaves a more favorable impression and generates a better response rate than a typical ad.
·         You do not have to spend a fortune to make a fortune. Creating well-written articles that appeal to readers of targeted professional journals, newspapers and e-newsletters generates goodwill and “free” publicity, potentially saving $1,000s compared to ads in the same media.

A strategic approach to publishing articles brings optimal exposure and top results.  Taking the time to plan and prepare is essential:

      Consider Your Target Market:   In determining the content and the delivery, you should know your audience.

·         What publications do your prospects read and deem credible?
·         How simplistic or technical is their understanding of the topic?
·         Is a dry, straightforward approach more suitable or would elements such as humor and a more personal style be fitting?

Consider Your Target Publication: As a professional, you’ll want to be regarded as such by researching editors’ submission requirements and adhering to them.

·         Is your topic appropriate for the particular publication?
·         Should you begin with a query letter or submit the full   manuscript?
·         Is e-mail delivery acceptable?
·         What is the desired word count?
·        What constitutes the proper manuscript format?
·         What is the name of the editor who accepts submissions?
·         What is the lead time to acceptance and to publication?

A strategic approach to producing and placing newsworthy, targeted articles is a worthwhile investment of time. With the right positioning, you (or your company or practice) will become the preferred resource for your products and services.
For more information on seizing your opportunity to write for publication with a confidential consultation, please contact us